Turn Dog Owners Into Your Most Profitable Guests

It is an independent assessment of how genuinely your hotel hosts dogs and their owners, measured against the Roch Dog Friendly Standard. You complete a structured assessment about your property, we check your answers, and your hotel is then scored, ranked, certified and listed. It is a third-party mark earned against a published standard, never a sticker you award yourself, and that is exactly what gives it weight with the dog owners who see it.

Every hotel calls itself pet friendly, but it means something different at every one, so dog owners have stopped trusting it. A third-party certification is more trustworthy than a welcome you declare yourself, and it cuts through the noise so owners can tell you apart from every hotel making the same empty claim.

Roch Dog. We maintain the Roch Dog Friendly Standard, certify hotels against it, and publish the directory that dog owners search when they are looking for somewhere to stay. The standard is open for anyone to read in full, so you can see exactly what your hotel is being measured against before you ever begin. The guests who rely on it can see it too, which is what keeps the whole thing honest.

Size is never the barrier. We certify everything from small boutique guesthouses to grand resorts, and the scoring accounts for the kind of property you run, so you are judged fairly against your own category rather than against hotels nothing like yours. What we measure is how well you host dogs and their owners, not how many rooms you happen to let. A ten-room inn can outrank a five-star giant.

You answer a structured set of plain questions about your property, your policies, your facilities and the experience you offer dogs and their owners. There is no jargon and no consultants required, and most hotels finish it comfortably in a single sitting. From there the work moves to us: we check what you have told us, then score, certify and rank your hotel against the standard.

Most hotels complete the assessment comfortably inside an hour, and you can do it in one sitting or come back to it as you go. Once you submit, the checking and scoring happen on our side rather than yours, so there is nothing more for you to chase or manage. We then come back to you with your result, your score and your final rank.

Yes, thoroughly and on an ongoing basis. We mystery shop your hotel periodically, and we proactively contact your front of house, reception, reservations, concierge and housekeeping teams to confirm that what you told us holds true in practice. Your guests help too, quietly tipping us off when the reality of a stay does not match the promise. If anything fails to stand up, your listing is amended or removed, and that is exactly what makes the mark worth carrying.

Across more than 70 data points spanning the whole of a dog's stay, from booking and arrival to the room itself, the facilities, the staff and the surrounding area. Those points produce a score, and the score produces your rank against every other hotel assessed against the standard. It is a real, measured result you can stand behind, not a vague badge handed out to anyone who asks.

Improve something at your hotel, then tell us. You can update your answers at any time, not only at certification or renewal, so the moment you add a new amenity, train your team further or raise your standards, you log the change and we check it. Once it holds up, your rank moves accordingly. We would always rather hear the moment things change than wait a year to find out.

Yes, and we want you to. Your certification is not frozen at the moment you submit it, so whenever something at your hotel changes, for better or for worse, you can update your answers and we will reflect it. If you have improved, your rank can rise straight away; if something has slipped, we would far rather know than have a guest discover it first. The picture owners see stays true to your hotel.

You still walk away knowing precisely where you stand and exactly what to change to improve. A low first score is a starting point rather than a closed door, and because the assessment shows you where the gaps are, it is often the fastest route to a much better result. Plenty of well-ranked hotels did not begin anywhere near the top.

A score and a rank, certification against the standard, and a listing in our directory alongside thousands of certified hotels that dog owners search every day. You also get the Roch Dog Seal to display on your website and front desk, and Kali recommending you directly to dog owners. Proof, visibility and word of mouth, all in one annual certification.

Kali is our AI concierge to dog owners, and once you are certified she learns your hotel and starts recommending it. Over on Kali Talk she tells thousands of dog owners about you and answers their questions about your hotel day and night, long after your front desk has gone home. It is word of mouth that never sleeps, pointed straight at the people most likely to book a stay with you.

There is also a white-label version that is yours alone. Kali Concierge puts the same intelligence behind your own brand, a dog concierge on your own website answering your guests' questions in your name, before, during and after their stay, working for your hotel directly rather than the whole community.

In the two places dog owners actually look: our directory and certified index, where they search for hotels they can trust, and Kali Talk, where Kali recommends you directly to our community of dog owners. Your rank shapes how prominently you surface across all of them, so the better you do, the more often the right guests find you first.

Yes. Certified hotels receive the Roch Dog Seal to display on their website, their booking pages and at the front desk itself. The credibility travels with you wherever owners first come across you, turning a recognised mark into a reason to book direct rather than scroll past. It works hardest exactly where guests are deciding whether to trust you with their dog.

Certification is the start, not the end. We hand you the ROI playbooks that show where you are leaving money on the table and how to fix it, from the wording of your dog policy to the way your team handles a dog at check-in. The assessment shows you where you fall short, and the playbooks show you how to climb. The goal is a better hotel that earns more, not a sticker on the door.

Yes. Hosting dogs well is a skill, and we help your front desk, housekeeping and management build it, so the welcome on your website is the welcome a guest actually gets. Better-trained teams mean fewer mishaps, fewer bad reviews, and far more confident selling of what you offer dogs and their owners. It is how you turn a policy on paper into a reputation worth booking.

The numbers are clear. Dog owners spend more, stay longer, travel off-season and come back more often, and they bring their friends with them. They book on certainty, so a genuine, proven welcome turns browsers who would gamble elsewhere into direct bookings with you. We lay the whole case out, with the figures, in our economics of dog friendly hospitality paper.

We bill in your local currency, and you will see the pricing the moment you begin your assessment. It is a low annual service fee to certify, rank, review and verify your hotel, billed once a year with no setup fee.

It runs for a full year, and keeping it current keeps your listing live, your rank visible and your seal valid to display. Improving your rank does not wait for renewal, you can update your answers and climb the moment you better your offer. Staying certified is simply how you hold your place as standards across the industry keep rising around you.